Is it clean beauty or is it just marketing? What does clean beauty really mean...

What is clean beauty?

Clean beauty means: Non-toxic beauty that is free of harmful chemicals. 

The term ‘clean beauty’ is an unregulated term in the industry that is sometimes misleading to customers. Beauty isn’t always clean, even when it says it is, so being mindful of what ingredients are in products is most important than ever. 

How is Nalia a clean brand?

Clean beauty at Nalia means: 

  • No synthetics 
  • No parabens
  • No silicones  
  • Only natural fragrances 
  • Only the cleanest ingredients 
  • No harmful chemicals
  • No synthetic fragrances
  • 100% VEGAN – not tested on animals 

Clean beauty at Nalia Cosmetics

Things to avoid when looking for clean beauty:

Parabens | Fragrances | Aluminum Compounds | Talc | Silica 

Our definition of clean beauty: No toxic chemicals that can harm your health

Why is clean beauty important to Nalia Cosmetics?

From our Founder & CEO Piyané:

When I meditate, I know what’s on me – I can feel it. I am mindful of what I put on my body. So when I was creating Nalia Cosmetics I wanted to create something that was natural and would make others feel that same way; clean and confident in their skin when wearing Nalia.

Why are brands using ‘clean’ as a tagline if it's not true?

Brands sometimes use ‘clean beauty’ to appeal to a specific audience. The clean beauty industry was valued at approximately $7.2 billion dollars in 2022 and is expected to reach $14 billion by 2028. So using this language represents a huge marketing opportunity for brands to connect with consumers, even when it may not be completely accurate. 

Source, Business Wire. 

Why is genuine clean beauty important in 2023?

There are many reasons why genuine clean beauty is important:

  1. It’s important to know what you are putting onto your skin, and especially your face, as this impacts your health more generally than just your skin.
  2. Many ingredients are detrimental and may contribute to health problems, recent studies demonstrating how harmful some ingredients can be.
  3. Why choose something that could be bad for you, when there is a cleaner option with less risks of side effects?

why clean beauty

It matters what we put on ourselves and how we feel when using beauty products. We want our customers to be happy and confident that they are taking care of their skin in the best possible way when they wear Nalia Cosmetics. 

At Nalia Cosmetics, we stand for transparency. So when we say ‘clean’, we mean it. 

We hope that you can look after yourself and your skin in the best possible way… because you deserve it.

 Author: Tia Metaxas 



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